Market Update: If the Asking Price Isn’t Compelling, It’s Not Selling

In today’s housing market, buyers are savvy, selective, and not afraid to walk away. If a home’s asking price isn’t aligned with its value and local market conditions, it’s going to turn heads—for the wrong reasons. Before hitting the market, make sure your pricing strategy is as strong as your curb appeal. Check out this quick read to understand why the right price is your best marketing tool.

Some Highlights

• Unfortunately, a lot of sellers today are setting their asking price too high. That’s leading to an uptick in price cuts.​

• Some of the most common reasons this is happening are that they’re not paying attention to current market conditions or they’re trying to leave room for negotiation.

• The best way to avoid this mistake? Lean on an agent. Let’s connect to make sure your house is priced to pull people in, not push them away.